Eco Social Community™
"When I was a young man, I wanted to change the world. I found it was difficult to change the world, so I tried to change my nation. When I found I couldn't change the nation, I began to focus on my town. I couldn't change the town and as an older man, I tried to change my family.
Now, as an old man, I realize the only thing I can change is myself, and suddenly I realize that if long ago I had changed myself, I could have made an impact on my family. My family and I could have made an impact on our town. Their impact could have changed the nation and I could indeed have changed the world.”
- Rabbi Israel Salanter
What do you see when you look at this photo? Perhaps, an orphan. Or a boy from a very poor family. Or maybe he was thrown out of his home for physical or mental disabilities by his family in a third world country.
What do you feel? Perhaps sadness. Maybe a little discomfort because you’re sitting on a nice couch in a warm house. Those feelings probably last for a minute or two.
What do you do after this? You continue living your life.
In reality and on some level we all want to change the world for the better. We see amazing slogans, and posters, and events, and all these heartbreaking photos, and so many other things exposed to us by all these NGOs and non-profits that grow like dandelions in Canada (1. If you don’t live in Canada, dandelions are considered a weed because they grow everywhere and are fought against with chemicals. In Russia, on the other hand, they are considered to be beautiful flowers. 2. I LOVE dandelions. Just so simple and colorful). BUT none of it has any REAL impact or result.
Why is that?
People by nature are selfish. It’s true, you know it :) We want good things happening to us aaallll the time. We want the most out of nothing. We’re greedy.
However, having said all these lovely things about the nature of humanity, I do believe that, first and foremost, people SHOULD focus on themselves.
Humans are the Creators. We have created everything that we see today, except for the landscape - but even then, we have modified tens of thousands square kilometers of that landscape to fit our needs and desires.
When I started working with my father, my fearless leader in life and business, on our project GreenOffOn, we have agreed on some general things. We wanted to create an eco system of communities that, together, will be able to change the world. We also agreed that everything in life is interconnected. Kind of like the butterfly effect. And we recognized that one of the most powerful things in life is us – the humans.
Combining the three, we got a really simple scheme.
If every person strived to be better, even making the tiniest positive steps, it would then positively influence the people around him/her, they would then consider making those positive steps, and maybe something more, and then it really becomes a snowball effect with the end result being: long term positive effect on our Planet Earth.
Easy-breezy and convincing?
Hmm. Well, then let me tell you a story.
Being the “technician” behind the scenes AKA running the life of our startup company GreenOffOn, I completely lost the point where my life has been turned 180 degrees.
As I ran around meeting people who can potentially be involved in our project – international development consultants, local farmers growing organic produce, clean tech companies, green business news providers, and so on, - as I communicated with them, I subconsciously began to change my own life.
I became more aware. I learned SO MUCH! I started paying more attention. I spied with my little eye on the practices and wisdom of others. I had meaningful conversations that made me think critically about the world in general and our personal lives. I analyzed. I wondered how I can help. I assumed what I can do. And finally, I simply started taking the steps to “be the change”. Just quietly, without any grand “shows” or preaching speeches on social media or anywhere else on the Internet space. Just for myself. Because I finally realized the meaning behind “be the change you want to see in this world”.
And one last thing: don’t underestimate the power of collaboration and sharing. Because together we can achieve anything.
Global Biz Dev for GreenOffOn